Much of the time, fundraisers ask, “How do we get more people to contribute?” Let’s start with a different question: “Why would anyone want to give money to us?” In these videos, we talk about the critical foundation of knowing your own story and how to build the case for support in a way that will inspire people to join in. When you have a strong case for support, people catch the vision for the difference your work is making and want to be part of it. This session is the first in a four-week series on Annual Funds.